{"id":14866,"date":"2026-09-16T10:30:00","date_gmt":"2026-09-16T13:30:00","guid":{"rendered":"https:\/\/www.amino.com.br\/?p=14866"},"modified":"2026-09-16T11:43:19","modified_gmt":"2026-09-16T14:43:19","slug":"new-amicolor-line-why-amino-reformulated-its-polyurethane-pigment-portfolio","status":"publish","type":"post","link":"https:\/\/www.amino.com.br\/en\/blog\/new-amicolor-line-why-amino-reformulated-its-polyurethane-pigment-portfolio\/","title":{"rendered":"New AMICOLOR Line: Why Amino Reformulated Its Polyurethane Pigment Portfolio"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Amino has reformulated its polyurethane pigment line. And the change was not made simply to add more options to the portfolio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It was made to deliver <strong>higher performance with a more focused portfolio<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new generation of AMICOLOR products is the result of a review of the characteristics that truly impact customer results: pigmentation efficiency, dispersion quality, color uniformity, and product behavior during processing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal was to make product selection simpler without limiting possibilities, concentrating the portfolio around technologies with clear value propositions while maintaining the ability to develop solutions for specific needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What matters is what each technology can actually deliver in the application.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>What Has Changed in the AMICOLOR Line?<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The reformulation reorganizes the AMICOLOR family around technology platforms developed to address different polyurethane pigmentation needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of these is the new generation of <strong>AMICOLOR<\/strong>, consisting of low-viscosity pigments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The line includes a range of shades, such as yellow, blue, red, green, black, and white, among others available in the portfolio, and was developed with a focus on high tinting strength and performance in PU systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But the main change is not in the color range.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is in the technology behind it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Fewer Specks and Stains. Greater Uniformity.<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A foam can achieve the correct shade and still present an unsatisfactory visual result.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pigment specks, agglomerates, or color variations in the final product are examples of issues that can compromise the perceived quality of the finished product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is why <strong>dispersion<\/strong> was one of the key areas addressed in the evolution of the line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new generation of AMICOLOR was developed to achieve a finer and more homogeneous distribution of pigment particles in the polyol. According to the technical development data, this evolution is associated with a reduction in specks, stains, and agglomerates, as well as improved paste stability and color repeatability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For manufacturers, the outcome is more tangible than a laboratory parameter:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>more uniform and consistent coloration.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that is an important distinction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The quality of a pigment should not be perceived only by how well it colors a material, but also by whether it <strong>avoids creating a new problem that needs to be solved during production<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>The Reformulation Also Focused on Greater Efficiency<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Another key focus of the development was tinting strength.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Amino&#8217;s internal comparative tests, different products from the new generation showed gains in tinting efficiency compared with the previous line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Higher tinting strength means a greater ability to achieve a specific color intensity under given application conditions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This creates opportunities to optimize pigment usage, depending on the shade, formulation, and customer process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also changes the way the product should be evaluated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than asking only whether a pigment can achieve a particular color, it becomes relevant to understand <strong>how efficiently it can do so<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quantitative results and dosage assessments, in turn, depend on the application and are part of the technical work carried out together with the customer.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>When Innovation Reaches the Production Line<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The reformulation did not focus only on what happens to the color after the foam is produced.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Characteristics related to pigment incorporation into the system, stability, homogenization, and behavior during processing were also considered in the development of the new generation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is because an industrial pigment needs to perform at two different stages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It needs to <strong>deliver the expected result in the final product<\/strong>, but it must also be suitable for the way that product is manufactured.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This relationship becomes particularly relevant when dosing systems, high production volumes, and the need to maintain consistency throughout production are involved.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Color is the final result.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Performance lies in the process that makes it possible to achieve it.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>A More Focused Portfolio Does Not Mean Less Flexibility<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">here is a second important principle behind the reformulation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simplifying the portfolio does not mean trying to fit every application into a single solution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It means working from clearer technology platforms and relying on development capabilities and technical support when a specific need calls for a tailored approach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a result, the conversation no longer starts with an extensive list of product codes. It starts with the application:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What color does the customer need? How is the product manufactured? And which characteristics need to be preserved?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The answers to these questions enable a more precise recommendation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>A Portfolio That Continues to Evolve<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The new AMICOLOR is one part of this reformulation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The portfolio now also includes <strong>AMICOLOR Reactive technology<\/strong>, developed for applications in which characteristics such as high tinting efficiency, low migration, and color stability become especially relevant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This expands the range of possibilities without returning to the logic of simply multiplying the number of products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Different technologies for different challenges.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And it is precisely this combination of a <strong>focused portfolio + application expertise<\/strong> that defines the new phase of the AMICOLOR family.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Reformulation Is Also Innovation<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Innovation does not always mean adding something new.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes, it means reviewing what already exists, identifying what truly creates value, and using that knowledge to build a better solution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That was the approach behind the reformulation of Amino&#8217;s pigment line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A more focused product family, centered on <strong>performance, dispersion, and efficiency<\/strong>, yet flexible enough to address the specific requirements of different polyurethane applications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because a portfolio does not need to be complex to demonstrate technical expertise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>It needs to be efficient in solving the right problem.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Discover the new AMICOLOR line and talk to Amino&#8217;s technical team to evaluate which solution best fits your application.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\r\n\r\n\t<!-- WELCOME -->\r\n\t<div class=\"mx-auto shadow bg-white\" style=\"border-radius: 5px; overflow: hidden;\">\t\r\n\t\t<div class=\"d-flex flex-column\">\r\n\t\t\t<div class=\"row g-0  align-items-stretch\">\r\n\t\t\t\t<div class=\"col-12 col-md-6 d-flex align-items-stretch\">\r\n\t\t\t\t\t<div class=\"h-100 w-100\">\r\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.amino.com.br\/wp-content\/uploads\/2026\/03\/mockup-confort-en-redimensionado-para-1400x1703-3-scaled.png\" alt=\"Sign up and request the new AMICOLOR line catalog\" class=\"d-block w-100 h-100 img-ebook-full\" style=\"object-fit:cover;object-position: center center;\">\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\r\n\t\t\t\t<div class=\"col-12 col-md-6 bg-gradient\">\r\n\t\t\t\t\t<div class=\"px-8 py-5\">\r\n\t\t\t\t\t\t<h2 class=\"fs-3 mb-6\" style=\"font-weight: 600;\">\r\n\t\t\t\t\t\t\tSign up and request the new AMICOLOR line catalog\t\t\t\t\t\t<\/h2>\r\n\r\n\t\t\t\t\t\t<div>\r\n\t\t\t\t\t\t\t<div class=\"form-assistente-virtual cf7-form\">\r\n   <div class=\"form-assistente-virtual cf7-form\">\r\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f12879-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"12879\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/14866#wpcf7-f12879-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"12879\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.7\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f12879-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7cf_hidden_group_fields\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_hidden_groups\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_visible_groups\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_repeaters\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_steps\" value=\"{}\" \/><input 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type=\"text\" name=\"nome\" \/><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"empresa\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company\" value=\"\" type=\"text\" name=\"empresa\" \/><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"cargo\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Role\" value=\"\" type=\"text\" name=\"cargo\" \/><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email form-control\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"telefone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel form-control\" autocomplete=\"tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"DDI + Phone number\" value=\"\" type=\"tel\" name=\"telefone\" \/><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"pais\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Country\" value=\"\" type=\"text\" name=\"pais\" \/><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"cliente-amino\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" name=\"cliente-amino\"><option value=\"\">Are you an Amino customer?<\/option><option value=\"Yes\">Yes<\/option><option value=\"No\">No<\/option><\/select><\/span>\n<\/p>\n<div data-id=\"grupo-mercado\" data-orig_data_id=\"grupo-mercado\" data-clear_on_hide class=\"\" data-class=\"wpcf7cf_group\">\n\t<div class=\"col-12\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"mercado\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required form-control\" aria-required=\"true\" aria-invalid=\"false\" name=\"mercado\"><option value=\"\">What market does your company operate in?<\/option><option value=\"Automotive and mobility\">Automotive and mobility<\/option><option value=\"Footwear, insoles and fashion\">Footwear, insoles and fashion<\/option><option value=\"Civil construction, infrastructure and insulation\">Civil construction, infrastructure and insulation<\/option><option value=\"Comfort, foams and consumer goods\">Comfort, foams and consumer goods<\/option><option value=\"Refrigeration and cold 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style=\"display:none;\">\r\n    <iframe src=\"https:\/\/app.gptmaker.ai\/widget\/3E59E3A54E6FD2F888566A5389CA84B4\/iframe\" width=\"100%\" style=\"height: 100%; min-height: 70vh; border: solid #c1c2c3 1px;\" frameborder=\"0\"><\/iframe>\r\n<\/div>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\r\n<style>\r\n\t@media (max-width: 768px) {\r\n\t\t.img-ebook-full {\r\n\t\t\tmax-height: 260px\t\r\n\t\t}\r\n\t}\r\n<\/style>","protected":false},"excerpt":{"rendered":"<p>Why Amino Reformulated Its Polyurethane Pigment Portfolio?<\/p>\n","protected":false},"author":10,"featured_media":14874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nao-categorizado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New AMICOLOR Line: Why Amino Reformulated Its Polyurethane Pigment Portfolio - Amino<\/title>\n<meta name=\"description\" content=\"Discover how Amino&#039;s polyurethane solutions serve the automotive, construction, refrigeration, footwear, mattress, CASE, and industrial application sectors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.amino.com.br\/en\/blog\/new-amicolor-line-why-amino-reformulated-its-polyurethane-pigment-portfolio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New AMICOLOR Line: Why Amino Reformulated Its Polyurethane Pigment Portfolio - Amino\" \/>\n<meta property=\"og:description\" content=\"Discover how Amino&#039;s polyurethane 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